Jun 2, 2021
A huge part of running a successful subscription box business is marketing yourself through effective online ads. Many of us turn to Facebook to run ads, but it can be frustrating to try and read through the data to see if those ads you paid for are actually working for you. On this week’s podcast joining me is my biz bestie Susan Bradley, owner of the Social Sales Girls, to help us figure out what works with ads and teach us that a successful ad doesn’t always equal a sale.
“You Need 3000 Web Visitors a Month to Get One Sale” - Susan
The whole point of running Facebook ads is not “run an ad, get a sale.” It’s to keep your brand and your business at the top of people’s minds and drive them to your store page. A successful ad is one that gets people to stop scrolling and read the copy that accompanies it and attracts them to click through and go to your store site.
There are three types of Ads that are the most important for product sellers, and each have a different role to play in attracting people to your product.
It’s important to remember that not all ads are created equally, and success is more than an ad for a sale! They each have a purpose in getting potential customers to your website and warming them up to becoming a return subscriber. Having a strategy behind your ad buys is going to give you that peace of mind you need about the future of your business, and keep your audience growing and your sales increasing.
Traffic Bootcamp Live with Susan Bradley
Get your ideal audience excited & clicking on a budget that won’t break the bank.
Live Event Starts June 13th
Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.