Jun 9, 2021
One of my favorite things that I
get to do with my subscription box each month is a live unboxing
video. It’s a super fun way to engage with your audience and show
not only your subscribers but also potential subscribers what kind of products are coming in
your box and why you personally selected them. It can be a great
community event that everyone can be involved in through comments
If you’ve never done one before,
hosting a live event can seem a little scary especially if you
don’t know where to even begin. In today's episode, I’m going to
share with you a step-by-step process on how to create an unboxing
live event and take out the uncertainty so you can focus on having
- Set a Date: By
setting a firm time for your live session it lets your audience
know when to expect the event and allows you to set reminders to
help build interest. I use a program called Stream Yard to
pre-schedule my events through Facebook and helps me stay in
contact with my followers through reminders, which you can also use
to show sneak peaks of what to expect to help generate excitement
for the event.
- Setting the Stage: Create an active background with good lighting
for your video so that you’re not just broadcasting from a blank
room. You can use stacks of your boxes or strategically placed
products or really whatever you can to make your video interesting.
If you have a shirt or clothing item in your box, wear
- Create a Hook: You should be able to tell your audience what
the video is about and what to expect in the first 15 seconds of
the video. The purpose of your hook is to stop your audience from
scrolling past the video and pique their interest. Don’t try to
wing it! Spend a little time writing it out so that you’re on point
and the most effective you can be.
During the Video:
- Encourage Engagement with your Audience:
As soon as you hit that live button
and deliver your hook, start interacting with your audience
even if there’s nobody in your chat. This is very important! Most of your views will
come from replays, so don’t be afraid to ask some questions to the
chat and have fun because that will help generate FOMO to get
people to log on for the next live unboxing.
- Tell the Story of Your Box: Give the inspiration behind your subscription
box, the story of how you put all these things together and why
they all fit. Get your audience invested in the box before they see
- Show off Your Ultimate Box with all the
things! If you have
different levels of your subscription box, explain the differences
between the boxes but lead with your ultimate box. Going with your
top-level box lets you show off what you’re really capable of and
gets people interested who might have gotten a lower-level
- Call to Action: Choose one call to action at the end of your
video. You should be asking your audience to subscribe, sign up for
a waitlist, or direct them to a freebie. Giving your audience
something to do after the video keeps them engaged when they have
the most goodwill toward you and your subscription box.
- Conclude and Follow Up with Everyone:
Remember to put your items back in
the box and to thank your audience for participating in the video.
Use this time to go over what you talked about and restate your
call to action. Your video should be at least 20 to 30 minutes
long, but don’t be afraid to go a little longer if you have good
engagement. Finally, as soon as you’re finished, make sure you put
the video into an email and prepare to send it to your mailing
list. This way, you can snag some of your audience that didn’t
watch the live session and gives you another chance to push that
call to action!
Follow these steps and remember
to have fun with it! Remember, this is your chance to show off the
box you’ve put so much time into and engage with your subscribers.
This is what having a subscription box is all about, and the closer
you are to your audience the better business you’ll
Remember to subscribe to the
podcast on your favorite podcast provider, as well as leave a
5-star rating and a review! You can also get on my waitlist for my
subscription box course at https://www.launchyourboxwithsarah.com/.