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Aug 31, 2022

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. 

My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of...


Aug 24, 2022

“Listen to your people.” - Damon Oates 

Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and...


Aug 17, 2022

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley. 

My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video...


Aug 10, 2022

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins

Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her...


Aug 3, 2022

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. 

One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software...